About Heavy Petal

My name is Joanna (or Jo) and I love rock ‘n’ roll and floristry, often together! Heavy Petal was born out of a passion to create something completely personal when it comes to all things floral.

My aim is to really tap into the imaginations of all my brides and deliver truly show-stopping flowers that reflect your personality as much as your dress and your venue do. I love to use an array of textures and blooms with no two weddings ever looking the same. 

After an initial free consultation I continue to work closely with you through every stage of the design process to ensure you have what you want on your big day at a budget that works for you. Then I’ll turn the music up and get creative!

Most jobs I can handle on my own - this means you get my undivided attention as I never book more than one wedding at a time. For any larger jobs, I have a trusty team of freelance floral designers that I call in when needed.


Having spent two years in my late teens working as a 'Saturday Girl' in a North London florist shop, my love of flowers has always been there. But with a keen interest in the creative media industry I followed that path throughout college and university and forged a successful career working in television production and later in marketing.

My desire to be more hands-on creative alongside the need for a better work/life balance led me to put an end to my 15-year TV career to follow my heart. I studied a Diploma in Flower Design at the renowned Covent Garden Academy of Flowers in London allowing my creativity and love of nature to flourish. I set up Heavy Petal in 2014 and I now work out of my home studio in Royston, Hertfordshire.